DISCOVERY/INSIGHTS: Creating a unique and thoughtful experience has to go into everything from the team training manual to the invitations to the launch event.
PROBLEM DEFINITION: How to create a buzz and sustain it for the launch of a new restaurant in the saturated restaurant industry?
DESIGN SCOPE: We worked with the ownership team on nearly everything to create a brand that was light and playful. We chose flash photography and “over the top” Art Direction to make this a reality! Hand drawn elements and cut outs remained consistent on social assets, menu design and the website. When it came time to launch, we worked Gentle Lions Communication to host a Media and Influencer launch event.
IMPLEMENTATION AND OUTCOME: CENTRAL received millions of social impressions, dozens of media articles, thousands of attendees within the first week and remains the host of good times.
