District
Website for Music Curration Company
Details
DISCOVERY/INSIGHTS: Knowing the intention behind a brand refresh as well as which pieces should stay is the most important first step in this process.
PROBLEM DEFINITION: Create a website and refreshed identity that nods to its history as well as appeals to multiple user groups; artists, curators, labels and the general population.
DESIGN SCOPE: The original logo was core to the reputation of the District and so we chose to keep it and create a new wordmark that worked well with it. Alongside the refreshed brand, we created a website that was easy to navigate and delivered specific information only to those looking for it.
IMPLEMENTATION AND OUTCOME: Alongside the refreshed brand, we created a website that was easy to navigate and delivered specific information only to those looking for it.
DISCOVERY/INSIGHTS: Knowing the intention behind a brand refresh as well as which pieces should stay is the most important first step in this process.
PROBLEM DEFINITION: Create a website and refreshed identity that nods to its history as well as appeals to multiple user groups; artists, curators, labels and the general population.
DESIGN SCOPE: The original logo was core to the reputation of the District and so we chose to keep it and create a new wordmark that worked well with it. Alongside the refreshed brand, we created a website that was easy to navigate and delivered specific information only to those looking for it.
IMPLEMENTATION AND OUTCOME: Alongside the refreshed brand, we created a website that was easy to navigate and delivered specific information only to those looking for it.
DISCOVERY/INSIGHTS: Knowing the intention behind a brand refresh as well as which pieces should stay is the most important first step in this process.
PROBLEM DEFINITION: Create a website and refreshed identity that nods to its history as well as appeals to multiple user groups; artists, curators, labels and the general population.
DESIGN SCOPE: The original logo was core to the reputation of the District and so we chose to keep it and create a new wordmark that worked well with it. Alongside the refreshed brand, we created a website that was easy to navigate and delivered specific information only to those looking for it.
IMPLEMENTATION AND OUTCOME: Alongside the refreshed brand, we created a website that was easy to navigate and delivered specific information only to those looking for it.
Year
2023
Credits
Client
The District
Client
The District
Client
The District
Design
Bethany Graburn
Beverley Oh
Design
Bethany Graburn
Beverley Oh
Design
Bethany Graburn
Beverley Oh