Fallout Boy

DISCOVERY/INSIGHTS: Museum of Ice Cream and Reformation 29 Rooms brought about a new wave of experiential marketing.

PROBLEM DEFINITION: We worked with Fall Out Boy to launch their album in a unique way.

DESIGN SCOPE:The MANIA Experience showcased the pooled efforts of several artists, producers, and brands to create a visceral experience of their latest album “M A N I A”. This was experienced in an immersive installation of 12 activations, set in Fall Out Boy's hometown Chicago.

IMPLEMENTATION AND OUTCOME: This event was highly engaging, interactive, and shareable. An environment that demanded attendees attention and pulled them into the present moment - imagine?! Fall Out Boy announced the MANIA Experience on their social channels and it was fully booked within minutes. Millions of impressions and photos shared made this a huge success.