FYEO

DISCOVERY/INSIGHTS: Agencies and studios act as great reference points for brands that highlight their varying clients while maintaining a cohesive brand themselves.

PROBLEM DEFINITION: Balance intrigue with education as well as partner brands with the FYEO identity.

DESIGN SCOPE: FYEO is a music curation network built by The District in partnership with Sony Music to help educate and develop music curation channels on YouTube. They know good sound and need an identity to make them look good too!

IMPLEMENTATION AND OUTCOME: By utilizing the album covers from partners on the landing page, the user automatically knows the industry and places FYEO.