Kimsoko

DISCOVERY/INSIGHTS: Founded by two designers who spent months prototyping the perfect collection were now ready to meet their users.

PROBLEM DEFINITION: How to best position, price and introduce KIMSOKO products to a user base.

DESIGN SCOPE: This was a special collaboration because the founders are also designers so we truly partnered on every step. After the name, brand and guidelines were established we decided to launch the product for online sales and would offer an exclusive preview in the form of personalized invites to a launch event. Corresponding social platforms, product photos and a campaign were created.

IMPLEMENTATION AND OUTCOME: Every phase of this process from the name ideation to the color offering of the physical products went through prototyping, user test groups and the integration of feedback. The Together Collection was launched in New York and is now also available in Seoul.