Noble Stems
Send Flowers Campaign and Brand Launch
Details
DISCOVERY/INSIGHTS: This new business wanted to offer something unique and carve out a niche in the flower industry that wasn’t being offered in her city.
PROBLEM DEFINITION: How to position this premium product in a market that doesn’t traditionally opt for a more expensive option as well as introduce a new usage model to them.
DESIGN SCOPE: Everything from the name to the imagery needed to be luxurious and customizable to show the user that we understood every occasion is special and one should “say it with flowers”.
IMPLEMENTATION AND OUTCOME: Noble Stems has been a successful business for years now and continues to expand to offer floral subscriptions, weddings and custom bouquets.
DISCOVERY/INSIGHTS: This new business wanted to offer something unique and carve out a niche in the flower industry that wasn’t being offered in her city.
PROBLEM DEFINITION: How to position this premium product in a market that doesn’t traditionally opt for a more expensive option as well as introduce a new usage model to them.
DESIGN SCOPE: Everything from the name to the imagery needed to be luxurious and customizable to show the user that we understood every occasion is special and one should “say it with flowers”.
IMPLEMENTATION AND OUTCOME: Noble Stems has been a successful business for years now and continues to expand to offer floral subscriptions, weddings and custom bouquets.
DISCOVERY/INSIGHTS: This new business wanted to offer something unique and carve out a niche in the flower industry that wasn’t being offered in her city.
PROBLEM DEFINITION: How to position this premium product in a market that doesn’t traditionally opt for a more expensive option as well as introduce a new usage model to them.
DESIGN SCOPE: Everything from the name to the imagery needed to be luxurious and customizable to show the user that we understood every occasion is special and one should “say it with flowers”.
IMPLEMENTATION AND OUTCOME: Noble Stems has been a successful business for years now and continues to expand to offer floral subscriptions, weddings and custom bouquets.
Year
2021
Credits
Client
Noble Stems
Client
Noble Stems
Client
Noble Stems
Creative and Design
Bethany Graburn
Nathan Graburn
Sammy Golom
Creative and Design
Bethany Graburn
Nathan Graburn
Sammy Golom
Creative and Design
Bethany Graburn
Nathan Graburn
Sammy Golom
Talent
Keltie Straith
Dionne
Beverley Oh
Talent
Keltie Straith
Dionne
Beverley Oh
Talent
Keltie Straith
Dionne
Beverley Oh