Randy Fenoli

EXPLORATION/REVELATIONS: Brides have a desire to try out wedding gowns, and this is a sentiment shared by Randy.

ISSUE IDENTIFICATION: How does a website and e-commerce fit into the bridal industry? How can we help brides get closer to figuring out their ideal dress?

PROJECT RANGE: What initially started as a store locator integration project for Randy's website evolved into a total overhaul, aiming to feature each unique collection of his gorgeous dresses and notify users about dress showings.

EXECUTION AND RESULT: Randy Fenoli granted us his approval, and we returned the favor after we developed a user-friendly site that amplified visibility for vendors and offered brides an effortless sneak peek of their potential dream gown.