The Beverly

DISCOVERY/INSIGHTS: This well-established salon was in need of a refresh that matched the experience they offer and the clientele.

PROBLEM DEFINITION: How to define and execute a successful rebrand.

DESIGN SCOPE: This rebrand included a new brand identity, a website that could host their in-house products, imagery and social strategy. The visual identity needed to feel classic yet custom. It was inspired by Parisian chic, baguettes on the go, perfume labels and the timelessness of luxury brands. We designed the wordmark to be light, elegant and mimic the cuts and curls of hair.

IMPLEMENTATION AND OUTCOME: The rebrand, well, clients loved it, the business grew and The Beverley now had an online store for their products and even cute little branded napkins to accompany Gills Magic Matcha Latte.