The Eras Preparty

Pop Up Event

Details

DISCOVERY/INSIGHTS: Creating memorable physical experiences for attendees was a top priority for Bentall Centre and the city of Vancouver!

PROBLEM DEFINITION: Connect with local and visiting fans to join us before the show.

IMPLEMENTATION AND OUTCOME: 5000 attendees enjoyed bracelet making, a DIY denim patch station, themed drinks, Taylor Swift remixes, photo ops, concert bag decorating and shuttle buses to the concert!

Year

2025

Credits