Womanish
Activation Design, Brand and Build
Details
DISCOVERY/INSIGHTS: The creative industry does not have proportional representation for women nor women of color and two exceptional clients set out to have these conversations and change that. We were honored to be a part of it.
PROBLEM DEFINITION: Create a space to educate, amplify and discuss being a woman.
DESIGN SCOPE: Womanish was a pop-up experience built spanning four levels of an old Ulta Beauty in Chicago. It encouraged visitors to explore, challenge and discuss their ideas of womanhood. Attendees were invited to discover their ISH; their version of what it means to be a woman. Each room encouraged the exploration of an ISH; PaidISH, SelfISH, VanISH and many more.
IMPLEMENTATION AND OUTCOME: The month-long activation extended to a yearly one and even spread to Miami due to its popularity.
DISCOVERY/INSIGHTS: The creative industry does not have proportional representation for women nor women of color and two exceptional clients set out to have these conversations and change that. We were honored to be a part of it.
PROBLEM DEFINITION: Create a space to educate, amplify and discuss being a woman.
DESIGN SCOPE: Womanish was a pop-up experience built spanning four levels of an old Ulta Beauty in Chicago. It encouraged visitors to explore, challenge and discuss their ideas of womanhood. Attendees were invited to discover their ISH; their version of what it means to be a woman. Each room encouraged the exploration of an ISH; PaidISH, SelfISH, VanISH and many more.
IMPLEMENTATION AND OUTCOME: The month-long activation extended to a yearly one and even spread to Miami due to its popularity.
DISCOVERY/INSIGHTS: The creative industry does not have proportional representation for women nor women of color and two exceptional clients set out to have these conversations and change that. We were honored to be a part of it.
PROBLEM DEFINITION: Create a space to educate, amplify and discuss being a woman.
DESIGN SCOPE: Womanish was a pop-up experience built spanning four levels of an old Ulta Beauty in Chicago. It encouraged visitors to explore, challenge and discuss their ideas of womanhood. Attendees were invited to discover their ISH; their version of what it means to be a woman. Each room encouraged the exploration of an ISH; PaidISH, SelfISH, VanISH and many more.
IMPLEMENTATION AND OUTCOME: The month-long activation extended to a yearly one and even spread to Miami due to its popularity.
Year
2019
Credits
Client
The Super Producers and Womanish
Client
The Super Producers and Womanish
Client
The Super Producers and Womanish
Design
Grady Gant
Bethany Graburn
Ashton Stare
Design
Grady Gant
Bethany Graburn
Ashton Stare
Design
Grady Gant
Bethany Graburn
Ashton Stare